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About Us

Established in 2020, The Urban Mermaid is a lifestyle shop dedicated to inspiring a community of unique authentic fashion lovers through an offering of curated vintage and original product. Our product collection is expertly curated, cool, and culturally relevant. We curate for women who move fluidly through an urban landscape of fashion, art, music, and travel.
Christina
Urban Mermaid Co- Founder
Christina is a native New Yorker and the Co-Founder of Urban Mermaid. Christina is a graduate of New York’s Fashion Institute with over 10 years of experience as a fashion buyer. 
She brings her bold aesthetic and love of urban culture to the Urban Mermaid brand.

Tracey "DJ Her_on"
Urban Mermaid Co- Founder
Chicago native turned New Yorker & Urban Mermaid Co-Founder, Tracey is a natural born creative that brings an extensive background from the fashion industry in financial planning. She brings a passion in creating pieces that are culturally relevant and heavily influenced by various forms of art. Tracey is also a New York City based DJ known as "DJ Her_on".